Video 4
Why Are You Doing All the Work?
If you have to create all the interest, explain all the value and keep every conversation moving yourself — the process is working against you.
- Stop carrying all the interest yourself
- Let the product give people a reason to care
- Build a process that feels less forced
Up Next
Remove the Hype. Look at the Model.
Would the business still make sense if you ignored the excitement and looked only at what’s actually there?